• The LUVA 300 Founding Member Experience™
  • The LUVA 300 Founding Member Experience™
  • The LUVA 300 Founding Member Experience™
  • The LUVA 300 Founding Member Experience™
  • The LUVA 300 Founding Member Experience™
  • The LUVA 300 Founding Member Experience™
  • The LUVA 300 Founding Member Experience™
  • The LUVA 300 Founding Member Experience™
  • The LUVA 300 Founding Member Experience™

The LUVA 300 Founding Member Experience™

$366
$366 | 3 months PRE-ORDER NOW
$687
Sale Sold out
Free Shipping at checkout.

LUVA 300 is a small founding circle of women who believe movement matters and that staying strong, mobile, and confident is a lifelong priority. This is not a promotion. It is the beginning of LUVA, shaped by the women who believe in it first.

Only 300 founding members will be invited (and you're one of them!) Laura and her team will be packing and shipping your order by approximately mid-April.

What Founding Members Receive:

The LUVA Daily System

90 days of LUVA™’s complete 3 part daily system

  • Mobility and Joint
  • Bone Strength
  • Cellular Hydration

Designed to support movement, recovery, and everyday strength.

  • Pay for 60 days. Receive 90 days.
  • Founding Member price: $366 for 3 months + applicable tax
  • $229/month → $183/month (20% lifetime discount)
  • Founding Members also receive 20 percent off all LUVA products for life.
  • Early access to new LUVA™ products and flavours
  • 48 hour priority ordering windows before public release
  • Private LUVA™ Founders community
  • Direct feedback opportunities
  • Early access and beta testing of future products
  • Your voice helps shape how LUVA grows.
  • Personal LUVA welcome experience
  • Founders certificate
  • Your name permanently honoured as part of the LUVA Founders Wall

LUVA™ is structured as a 90-day system because the biological processes it supports adapt gradually, not instantly.

Bone remodeling occurs in multi-month cycles. Consistent intake of Vitamin D3, K2 (MK-7), calcium, magnesium, boron, silicon, and collagen supports the structural and regulatory components required for ongoing bone turnover. Meaningful support can only be assessed over time.

Connective tissue and muscle adaptation require repeated daily input. Creatine saturation builds over weeks. Type II collagen works through cumulative immune-mediated pathways. Strength, joint comfort, and recovery improve through sustained use rather than immediate sensation.

Cellular hydration and mitochondrial support influence endurance and recovery most effectively when electrolyte balance and antioxidant support are maintained consistently, not used episodically.

Ninety days provides:

  • Adequate time for nutrient saturation
  • A full adaptation window for connective tissue
  • A realistic period to assess changes in recovery and movement capacity

LUVA™ is built as a system.

Systems require consistency to demonstrate results
  • LUVA™’s regular monthly cost for the 3-product system is
$229.
  • Founding Members receive a 20% lifetime discount, bringing the monthly cost to $183.
  • Founding Member receive 90 days of LUVA for $366 vs $687 and 20% off for life

How your Founding Members’ Subscription works:

  • Payment is split into two equal charges.
  1. $183 charged at Pre-Order signup
  2. $183 charged when your 90-day kit ships
  • The initial 90-day pre-order cannot be canceled once purchased. After your first 90 days, your membership automatically continues at $183 per month (Founding Member lifetime pricing). You may cancel anytime after the initial 90-day period.
  • This initial 90-day pre-order cannot be canceled once purchased.
  • After the first 90 days are completed:
  1. Your Founding Member Subscription automatically continues
  2. Billing switches to $183 every 30 days
  3. This is the Founding Member lifetime price
  4. The subscription can be canceled anytime after day 90

The initial 90-day pre-order is non-refundable. Second charge occurs when your 90-day kit ships. After 90 days, your membership automatically renews at $183/month and may be canceled anytime.

Meet Your LUVA Team

Grounded in Trusted Medical Expertise

Laura van der Veer

Co Founder LUVA™

Facilitator | Speaker | Certified Mindset Coach

Laura van der Veer is an experienced entrepreneur and facilitator with over 25 years in retail, brand development, and customer engagement.

Laura van der Veer is an experienced entrepreneur and facilitator with over 25 years in retail, brand development, and customer engagement. As Co Founder of Luva and She Summits Forum, she is driven by a mission to empower women through movement, connection, and personal growth.

At LUVA™, Laura helps lead a purpose driven wellness brand focused on science backed supplements that support strength, energy, and recovery. Through She Summits, she partners with leading brands including Adidas, Athleta, Fjällräven, Myodetox, Kiehl’s, and Fairmont to deliver experience led workshops that build confidence and connection.

As a facilitator, speaker, and certified mindset coach, Laura blends entrepreneurial insight with a strong commitment to community building. She also mentors women entrepreneurs through programs such as The Forum and WORTH, supporting leadership development and sustainable growth.

Dr. Paula Iriarte, MD

Board Advisor LUVA™

Physician | Women’s Health | Menopause Care

Dr. Paula Iriarte is a physician with over 20 years of clinical experience dedicated to women’s health.

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Dr. Paula Iriarte is a physician with over 20 years of clinical experience dedicated to women’s health. Trained in Obstetrics and Gynecology and later in Family Medicine, she brings a practical, evidence based approach to care across all stages of life.

Her clinical focus includes menopause management and hormone replacement therapy, with an emphasis on individualized risk assessment, symptom support, and long term outcomes including bone, cardiovascular, cognitive, and urogenital health. Her background bridges specialty expertise with primary care decision making.

Since 2010, Dr. Iriarte has served as a Clinical Instructor in the Department of Family Practice at the University of British Columbia, contributing to physician training and supporting women in making informed health decisions.

Dr. Gaetano Morello, ND

Board Advisor LUVA™

Clinician | Complex Chronic Disease Program | BC Women’s Hospital Naturopathic Physician | Integrative & Functional Medicine

Dr. Gaetano Morello is a board certified Naturopathic Physician with over 30 years of clinical experience in integrative and functional medicine.

Dr. Gaetano Morello is a board certified Naturopathic Physician with over 30 years of clinical experience in integrative and functional medicine. Based in Vancouver, his work focuses on the assessment and treatment of complex chronic disease using a science informed approach.

He holds a Bachelor of Science from the University of British Columbia and completed his doctorate in Naturopathic Medicine at Bastyr University. Dr. Morello practices in West Vancouver and is a clinician with the Complex Chronic Disease Program at BC Women’s Hospital, where he was the first Naturopathic Doctor integrated into a hospital based program.

In addition to clinical practice, Dr. Morello is an educator, author, and advisor in the natural health and nutraceutical fields. He serves as Co Chair of the Quality Assurance Committee for the College of Complementary Health Professionals of British Columbia and supports the advancement of evidence informed standards of care.