Privacy policy

Last updated: April 13, 2026

This Privacy Policy describes how Luva Wellness Inc. ("LUVA," "we," "us," or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from the LUVA website (the "Site"), or otherwise communicate or interact with us (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected under this Privacy Policy.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access the Services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date, and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as set out below. The information we collect and use depends on how you interact with us.

In addition to the specific uses described below, we may use information we collect about you to communicate with you, provide the Services, comply with legal obligations, enforce applicable terms of service, and protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

The types of personal information we obtain about you depend on how you interact with our Site and use our Services. When we use the term "personal information," we mean information that identifies, relates to, describes, or can reasonably be associated with you.

Information We Collect Directly from You

Information that you directly submit to us through the Services may include:

  • Basic contact details, including your name, address, phone number, and email address 

  • Order information, including your name, billing address, shipping address, payment confirmation, email address, and phone number 

  • Account information, including your username, password, and security questions 

  • Shopping information, including the items you view, put in your cart, save, or purchase 

  • Customer support information, including any information you choose to include in communications with us, such as when you send us a message or interact with us on social media 

Some features of the Services may require you to provide certain information directly. You may choose not to provide this information, but doing so may prevent you from using or accessing certain features.

Information We Collect Through Cookies

We also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels, and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, network connection details, IP address, and other information regarding your interaction with the Services.

Information We Obtain from Third Parties

We may obtain information about you from third parties, including from vendors and service providers who collect information on our behalf, such as:

  • Companies that support our Site and Services, such as Shopify 

  • Payment processors, who collect payment information, such as bank account, credit card, debit card, and billing address information, to process payments and fulfill your orders 

  • Third parties that help us with analytics, advertising, customer support, fulfillment, shipping, subscriptions, email communications, or similar business operations 

  • Third parties that help us understand how users interact with our emails, advertisements, and Site through technologies such as pixels, web beacons, software development kits, third party libraries, and cookies 

Any information we obtain from third parties will be treated in accordance with this Privacy Policy. We are not responsible for the accuracy of information provided by third parties and are not responsible for any third party’s policies or practices.

How We Use Your Personal Information

We may use your personal information for the following purposes:

Providing Products and Services

We use your personal information to provide the Services, process your payments, fulfill your orders, send account and order notifications, manage your account, arrange shipping, process returns or exchanges, manage subscriptions, and enable product reviews where available.

Marketing and Advertising

We may use your personal information for marketing and promotional purposes, such as sending you email or postal mail communications and showing you advertisements for products or services. This may include using your information to tailor the Services and advertising on our Site and other websites.

Security and Fraud Prevention

We use your personal information to detect, investigate, and take action regarding fraudulent, illegal, or malicious activity. If you create an account, you are responsible for keeping your login credentials secure. Please do not share your username, password, or other access details with others. If you believe your account has been compromised, contact us right away.

Communicating With You

We use your personal information to provide customer support and improve our Services. We do this to respond to you, provide effective support, and maintain our relationship with you.

Cookies

Like many websites, we use Cookies on our Site. For more information about cookies used by Shopify, visit Shopify’s cookie policy. We use Cookies to power and improve our Site and Services, remember your preferences, run analytics, and better understand user interaction with the Services. We may also allow third parties and service providers to use Cookies on our Site to tailor services, products, and advertising on our Site and other websites.

Most browsers accept Cookies by default, but you can usually change your browser settings to remove or reject Cookies. Please note that blocking or removing Cookies may negatively affect your experience and may cause some features of the Site to work incorrectly or become unavailable.

How We Disclose Personal Information

We may disclose your personal information to third parties for legitimate business purposes consistent with this Privacy Policy. These circumstances may include:

  • With vendors and service providers who perform services on our behalf, such as payment processing, subscription management, data analytics, customer support, cloud storage, fulfillment, and shipping 

  • With business and marketing partners to provide services and advertising 

  • When you direct us, request us, or otherwise consent to our disclosure of information to third parties 

  • With our affiliates or within our corporate group 

  • In connection with a business transaction such as a merger, acquisition, financing, or bankruptcy 

  • To comply with legal obligations, respond to lawful requests, enforce our terms, or protect our rights and the rights of others 

We may disclose the following categories of personal information:

  • Identifiers such as contact details and account information 

  • Commercial information such as order history, shopping activity, and customer support records 

  • Internet or similar network activity such as Usage Data 

Recipients may include:

  • Vendors and service providers 

  • Business and marketing partners 

  • Affiliates 

We do not collect, use, or disclose sensitive personal information for the purpose of inferring characteristics about you.

Sale, Sharing, and Targeted Advertising

We may "sell" or "share" personal information, as those terms are defined under certain privacy laws, or use personal information for targeted advertising. This may include the following categories of personal information:

  • Identifiers such as basic contact details and certain order or account information 

  • Commercial information such as records of products or services purchased and shopping activity 

  • Internet or similar network activity, such as Usage Data 

These disclosures may be made to business and marketing partners.

User Generated Content

The Services may enable you to submit product reviews and other user generated content. If you choose to submit content to a public area of the Services, that content may be public and accessible by others.

We do not control who may have access to information you choose to make public and cannot ensure that others will respect your privacy or keep your information secure. We are not responsible for the privacy or security of information you make publicly available or for the use or misuse of information disclosed or received through public features.

Third Party Websites and Links

Our Site may contain links to websites or online platforms operated by third parties. If you follow those links, you should review their privacy policies and terms. We are not responsible for the privacy, security, accuracy, or reliability of third party sites or services.

Children’s Data

The Services are not intended for children, and we do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us so we can delete it.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we "sell" or "share" personal information of individuals under 16 years of age as defined by applicable law.

Security and Retention of Your Information

No security measures are perfect, and we cannot guarantee absolute security. Information sent to us over the internet may not be secure in transit. We recommend that you do not use unsecured channels to send sensitive or confidential information.

We retain personal information for as long as needed to provide the Services, maintain your account, comply with legal obligations, resolve disputes, and enforce applicable agreements and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights regarding your personal information:

  • The right to access or know what personal information we hold about you and how we use it 

  • The right to request deletion of personal information we maintain about you 

  • The right to request correction of inaccurate personal information 

  • The right to portability, including receiving a copy of your personal information and requesting transfer to another party in certain cases 

  • The right to opt out of the sale or sharing of personal information or the use of personal information for targeted advertising 

If you visit our Site with the Global Privacy Control opt out preference signal enabled, we may treat that signal, where required by applicable law, as a request to opt out of the sale or sharing of personal information for that browser and device.

You may exercise these rights by contacting us using the contact details below.

We will not discriminate against you for exercising any privacy rights. We may need to verify your identity before responding to your request. You may also designate an authorized agent to make a request on your behalf where permitted by law.

If LUVA uses Shopify ad services such as Shopify Audiences, users may also opt out through Shopify’s privacy tools.

Complaints

If you have complaints about how we process your personal information, please contact us using the information below. If you are not satisfied with our response, you may have the right, depending on where you live, to appeal our decision or lodge a complaint with your local privacy or data protection authority.

International Visitors

LUVA does business in both the United States and Canada. Your personal information may be collected, stored, processed, or transferred in the United States, Canada, and other jurisdictions where we or our service providers operate.

If you access the Services from outside the United States or Canada, please be aware that your personal information may be transferred to and processed in countries with data protection laws that may differ from those in your country of residence.

By using the Services, you acknowledge that your personal information may be processed in the United States, Canada, and other applicable jurisdictions in accordance with this Privacy Policy.

Contact

If you have questions about this Privacy Policy, our privacy practices, or would like to exercise any of your rights, please contact us at:

Luva Wellness Inc.

Email: Hello@luvawellness.com
Mail: Luva Wellness Inc., 315-41328 Skyridge Place, Squamish, BC V8B 1A4, Canada